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THE POWER OF EVENTS

Events have the power to inspire and change people's lives in a number of different ways. eventIMPACTS provides a toolkit of resources to help event organisers improve their evaluation of the impacts associated with staging sporting and cultural events.

Getting started Calculate the Economic Impact

Event Calculator

The calculator is intended for use by event organisers and funders to get a broad feel for the scale of economic impact that an event might achieve.

Calculate the Economic Impact

Impact Measures Guidance

Guidance is available on selecting the most appropriate measures for your event.

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Understanding the key impacts

Attendance

Measuring attendance at ticketed and non-ticketed events relies on a number of best practice techniques...

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Economic

Our assessment methodology enables both primary and secondary impacts to be evaluated across the whole economy...

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Environmental

Our reports have helped event organisers improve the sustainability, planning, viability and sponsorship of their events...

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Social

Measuring people's sense of place, identity and image now plays a key role in funding decisions...

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Media

Explanations of some standard measures of media impact relative to how true a reflection of media impact they deliver.

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Resources

A summary of published research, survey tools and resources

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Economic impact report

The Total Economic Impact for Greater London of the NFL International Series game (28th October 2012) has been assessed at £23.26m

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The Total Economic Impact for Wales of the 2010 Ryder Cup (28th Sept-3rd Oct) has been assessed at £82.4million

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The Total Economic Impact for Greater London of the Prudential RideLondon (9th & 10th August 2014) has been assessed at £16.12m

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The Total Economic Impact for England & Wales of the Rugby League World Cup Oct - Nov 2013 has been assessed at £9.6m

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The Total Economic Impact for the UK of the Ryder Cup 2014 has been assessed at £46.69m

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The Total Economic Impact for the UK of the Tour De France (July 2014) has been assessed at £33m

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The Total Economic Impact for Scotland of the World Orienteering Championships (31 July - 7 Aug 2015) has been assessed at £5.6m

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