Attendance is one of the most fundamental – and most obvious – measures of a sporting, cultural or business event’s success.
Putting an accurate number on that spectator, audience or delegate base provides evidence of the popularity of the event. But it is also a key building block in the evaluation of wider economic, social, environmental and media impacts – particularly when we are able to segment attendees demographically or understand their habits, attitudes and spending behaviours.
This section of the toolkit will show you how to measure attendance at different types of events, as well as ways in which you can profile attendees and understand their experience of your event.