Impact Types

Attendance

Measuring attendance at ticketed and non-ticketed events relies on a number of best practice techniques...

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Economic

Our assessment methodology enables both primary and secondary impacts to be evaluated across the whole economy...

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Environmental

Our reports have helped event organisers improve the sustainability, planning, viability and sponsorship of their events...

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Social

Measuring people's sense of place, identity and image now plays a key role in funding decisions...

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Media

Explanations of some standard measures of media impact relative to how true a reflection of media impact they deliver...

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