The Partners

The Department for Culture, Media & Sport (DCMS) helps to make Britain the world’s most creative and exciting place to live, visit and do business. DCMS protects and promotes Britain’s cultural and artistic heritage and helps businesses and communities to grow by investing in innovation and highlighting Britain as a good place to visit. DCMS is a ministerial department, supported by 40 agencies and public bodies.

Tourism NI is responsible for the development of tourism and the marketing of Northern Ireland as a tourist destination to domestic tourists, from within Northern Ireland, and to visitors from the Republic of Ireland. They are a non-departmental public body of the Department of Enterprise, Trade and Investment and work closely with other tourism bodies to help develop the visitor economy and to market Northern Ireland to incoming visitors. Find out more

EventScotland is part of VisitScotland and is working to make Scotland the perfect stage for events. Scotland has launched a new national events strategy titled Scotland –The Perfect Stage, which was led by EventScotland. The strategy details the vision for the development of Scotland’s events industry over the next decade (until 2025). It aims to build on the success of 2014 when Scotland hosted Commonwealth Games, The Ryder Cup and a year of Homecoming Scotland celebrations to deliver a portfolio of events that deliver sustainable impact and international profile for Scotland. 

Through the work of EventScotland and partners, Scotland will host a number of world-class events in the coming years, including:The 2016 Open Championship; 2017 World Badminton Championships; European Championships 2018, The 2019 Solheim Cup and UEFA EURO 2020.  As well as securing events of international significance, the strategy will support events across Scotland’s diverse portfolio, including those which help to support local communities in some of Scotland’s most remote locations.     


London & Partners is the official promotional company for London. We promote London and attract businesses, events, congresses, students and visitors to the capital. Our aims are to build London’s international reputation and to attract investment and visitor spend, which create jobs and growth. London & Partners is a not-for-profit public private partnership, funded by the Mayor of London and our network of commercial partners. 

The Major Events Team at London & Partners provide expertise and guidance to help the city stage sporting and cultural events. Our job is to realise world-class events which put a spotlight on London, working in partnership with city stakeholders and industry leaders in entertainment, culture and sport. Together we attract, create and host a vast array of world-class events from the Rugby World Cup 2015, Track Cycling World Championships 2016 and Lumiere London to Prudential RideLondon, Totally Thames, the NFL International Series, London 2017 - World Athletics Championships and the UEFA Euro 2020 Finals to name but a few.

Established by Royal Charter in 1996, UK Sport works in partnership with the home country sports councils and other agencies to lead sport in the UK to world-class sporting success. With the emphasis on providing a performance advantage for UK athletes, UK Sport also leads the campaign to bring strategically important sporting events to the UK. Working in partnership with national governing bodies, cities & regions and home country agencies, UK Sport has, since 1997, supported more than 120 events of World, European and Commonwealth status that have been held in the UK.

Launched in 2010, Event Wales, the Welsh Government’s 10 year major events strategy, aims to build Wales’ position as a world class events destination through an annual programme of events which supports economic growth and raises Wales’ international profile and reputation.  The Welsh Government’s Major Events Unit (MEU) is responsible for managing the development and delivery of policy on major events, including the implementation of Event Wales.  In doing so, the MEU works closely with a wide range of partners and stakeholders across the public, private and third sectors in Wales, the UK and internationally.  

In recent years, with Welsh Government support, Wales has successfully hosted and attracted some of the world’s biggest and most prestigious sporting events including: the Ashes; UEFA Super Cup; Senior Open Championship; Rugby World Cup; UEFA Champions League Final; and Volvo Ocean Race.  Alongside these global brands, the Welsh Government supports a thriving portfolio of arts and cultural events, such as: Hay Festival; Machynlleth Comedy Festival and Festival No 6.

Research Partners

In the summer of 2008, a research team headed by the Sport Industry Research Centre, Sheffield Hallam University and involving colleagues from the BRASS Centre (Cardiff University), Department of Sports Studies, Stirling University and the Substance social research company, carried out a pilot study of six events to inform the development of the eventIMPACTS Toolkit. The partners are indebted to the research team, on whose subsequent report and proposed evaluation framework the Toolkit is based. 

The eventIMPACTS toolkit was originally developed by the following partners from across the UK: UK Sport, VisitBritain, EventScotland, Welsh Government, London Development Agency, Glasgow City Marketing Bureau, Yorkshire Forward and the North West Development Agency.