Why Measure Participation?

At a basic level, 'participation' can be viewed in terms of the number of people who attend an event and engage with event-related ancillary activities and programmes.  Broader measures to evaluate the success of an event include their impact on altering people's attitudes and behaviour towards sport participation and cultural engagement.

To assess the additional impact on event audiences, consideration should be given to the extent to which an event inspires/encourages:

  • disengaged people to become engaged e.g. previously inactive people doing sport
  • those who are already engaged to increase the regularity and intensity of participation e.g.  previously active people doing more sport.

Research commissioned by the Department for Culture, Media & Sport has found that cultural engagement and sport participation have a positive association with individuals' wellbeing.  In monetary terms, the value of the higher wellbeing from engagement in the arts is valued at £1,084 per person per year, whereas in the case of sport participation the corresponding value is £1,127.

Download - Participation Toolkit (.pdf, 1511kb)

Basic Measures

Considers the simple indicators of engagement with an event.

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Intermediate Measures

Considers the impact of an event on people's attitudes to participation

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Advanced Measures

Considers actual behavioural change around participation in a certain activity – as a result of an event

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