What are the Intermediate Measures?
Intermediate measures consider the quantity and type of food and drink consumed at an event.
- Quantity of food and drink consumed
- Quantity of food and drink consumed which is organic
- Quantity of food and drink sourced locally (i.e. produced within 100 miles or 160km of the event)
- Quantity of food and drink certified as Fairtrade or other eco-certification
Simple questions asking visitors to state if they will purchase food and drink, and the type and number of purchases can be used to assess the impact of food and drink consumed at the event. It may be worth asking if they will purchase local, organic or Fairtrade food and drink options, if they are available. A summary of the food and drink consumed by visitors at major events in the UK is shown below.
Food and drink consumed at major events in the UK (Source: Cardiff University)
| |
FA Cup Final (2004) (%)
[73,000 visitors]
|
Rugby 6 Nations (2006) (%)
[85,499 visitors]
|
Tour de France (2007) (%)
[1.9 million visitors]
|
|
Duration
|
1 day
|
3 days
|
3 days
|
|
Category
|
|
|
|
|
Non-alcoholic drinks
|
26.3
|
19.2
|
35.3
|
|
Alcoholic drinks
|
59.9
|
74.8
|
27.4
|
|
Meat and meat products
|
4.4
|
1.7
|
12.4
|
|
Bread and cakes
|
3.9
|
2.0
|
9.5
|
|
Fruit and vegetables
|
3.0
|
1.6
|
10.3
|
|
Dairy products
|
2.3
|
0.6
|
4.3
|
|
Confectionary
|
0.2
|
0.1
|
0.8
|
|
Totala
|
319,313 kg
|
760, 807 kg
|
1,984,440 kg
|
|
Total per visitor
|
4.4 kg
|
8.9 kg
|
1 kg
|
a Total only refers to food and drink purchased from food and drink outlets. Excludes food and drink consumed by locals at home, or brought to the event.