Satisfaction Intermediate Impacts
Image accredited to ITU_Delly Carr
What are the Intermediate Impacts?
- Satisfaction - Individual Event Aspects
- Satisfaction - Overall Event (Weighted and Average)
Overview & Considerations
Intermediate Satisfaction Impacts are primarily concerned with understanding the quality of people’s event experience through their perceptions of different aspects of that event. Therefore the guidance here focuses on measuring those perceptions and analysing the resulting information.
There is an almost limitless list of aspects around an event experience to which people's satisfaction can be measured. The priority should therefore be to measure satisfaction with those aspects of the event which relate to the aims and objectives of the event.
In this respect, measuring satisfaction also requires clarity about the group of people you are interested in. For example, satisfaction with transport or accommodation may be important aspects to measure if the event is focusing on a world-class experience for athletes. Satisfaction with value for money will be an important aspect if the focus is on attracting spectators for future events. Measuring satisfaction should therefore be underpinned with an accurate understanding of attendance.
Resources
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Introduction to Measuring Satisfaction
Introduction to Satisfaction and supplemental considerations when surveying for satisfaction
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Evaluating Net Satisfaction
Introduces a five-point scale which measures 'net satisfaction' and acts as the basis for much of the surveying work around social impacts
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Interpreting Net Satisfaction Scores
Provides a brief summary and example of how to present net satisfaction scores
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Determining and Comparing Overall Satisfaction Scores
Explains how net satisfaction scores for different aspects of an event can be weighted and averaged to produce an overall satisfaction score for an event
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Basic List of Satisfaction Aspects
Provides a basic list of event aspects that might be used to measure spectator satisfaction