Satisfaction

Why Measure Satisfaction Impacts?

Satisfaction is an important social impact for two main reasons. Firstly, providing people with an enjoyable experience at an event is a valuable objective in its own right - in that it contributes towards their general happiness and contentment. Secondly, a satisfying experience at an event is likely to enhance the achievement of other social impacts such as changing people's perceptions of a place, or their predisposition towards a certain activity.

Understanding satisfaction is also an important operational tool for event organisers. Events often need to secure revenue from spectators to make them financially viable. In these cases, a robust evaluation of satisfaction will lead to a more accurate understanding of their customers' needs.

Some elements of satisfaction are under the direct control of the event organiser, such as ease of ticket purchase or quality of onsite catering. However other elements are not within the control of the event but are nonetheless important, such as people's experiences in the broader event locale (eg local restaurants and bars, accommodation, public transport, etc).

Choosing a level of Impact

Satisfaction impacts fit into the intermediate category of measurement. Further details on this categorisation can be found here

• Intermediate Satisfaction Impacts

  

  Intermediate Satisfaction Impacts cover surveyed attitudes and perceptions around aspects of the event.