What are the Intermediate Impacts?

• Intent to Participate
• Market Penetration
• Market Development

Overview & Considerations

It is important for event organisers to understand the division between intermediate and advanced participation impacts – especially when it comes to setting objectives around their events, and determining budgets to monitor and evaluate the impacts of those events.

Intermediate participation impacts focus primarily on people’s intent to participate more frequently in a certain activity having engaged with an event. Advanced participation impacts focus primarily on whether that intent to participate was carried through into actual behavioural change.

Routes to Measurement

It is clear that measurement of intent will be more straight-forward than measurement of actual behavioural change. Whilst some primary research will be needed – typically through the use of a specialist research organisation, the processes and resources required to undertake this research are not considered to be onerous. The resources below provide further guidance in this area.