Identity, image & place Intermediate Impacts
What are the Intermediate Impacts?
- Visitor Perception (general)
- Local Resident Perception (general)
- Civic Pride
- Local Valuation of an Event
Overview & Considerations
Intermediate impacts around identity, image and place focus on understanding the perceptions of residents and visitors about the place which is hosting an event. As with other social impacts, people’s perceptions which may have been modified by an event do not necessarily translate into longer-term behavioural change. For example if a local resident believes that the hosting of a major event enhances their perception of the locale as a place to live and work, this does not necessarily mean that they will reside or stay within the area for a longer period of time than if the event had not taken place.
Routes to Measurement
As with many intermediate-level areas of eventIMPACTS, the focus of measurement is around basic survey work and robust interpretation of the results.
Resources
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Interpreting Perceptions of Place
Provides guidance on assessing survey responses around identity, image and place, with reference to research conducted in the development of eventIMPACTS.
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Local Perceptions of Place
Outlines specific measures that might be considered for assessing the impact of an event on local residents