Identity, image & place

Why Measure Identity, Image and Place?

Major events are often intrinsically linked to the locations and places in which they are staged. People's perceptions of an event may therefore elicit a strong impact on their perceptions of the place in which it is hosted. Importantly this does not just apply to visitors to the event but also to local residents, whose perception of the place as somewhere to live or work may be altered by an event. With local and regional authorities becoming increasingly active bodies in terms of supporting the staging of major events, the ability of an event to change people’s perceptions of place are more important than ever.

As with other impact areas, the measurement of identity, image and place should be linked into the specific aims and objectives of the event and its stakeholders.

Choosing a level of Impact

Identity, image and place impacts fit into the intermediate category of measurement. Further details on this categorisation can be found here.

• Intermediate Identity, Image & Place Impacts

  

  Considers the impact of an event in changing residents’ and non-residents’ perception of a place as somewhere to visit, work and live.