Why Measure Media Value?
Media value can come from print, television, electronic and new-media coverage of an event generated via live and delayed coverage, news coverage, press releases, interviews, video and photographs. A common way to generate raw data has involved using the Advertising Value Equivalency (AVE). This involves determining what the extent of any coverage of an event would cost, if it was purchased as paid advertising (using advertising rate cards). This section focuses on traditional television monitoring. However, the increasing variety of platforms is changing media evaluation.
Download - Media Value Toolkit (.pdf)