Attendance is one the most fundamental measures of an event's impact, but can often be misinterpreted or measured inaccurately. It is critical to measure attendance correctly, as so many other measurements use the overall event attendance numbers. Key issues include differentiating between attendances and unique attendees, the demographic profile of attendees, and the approach to measuring attendance at ticketed and non-ticketed events.
Why measure Attendance Impacts?
- To define the 'event population' so that other measures linked to economic, environmental or social impacts can be aggregated upwards to assess impact across the whole event
Download - Attendance Toolkit (.pdf, 332kb)